The main functions of a magazine advertisement for an artist are:
- To promote the album in order to potentially sell more
- To promote the artist by increasing exposure to the public
- To grab the readers attention to the product
Conventions:
- The name of the album
- The artists name
- The release date
-this is important so that that audience knows when they are able to purchase the album - A picture of the album cover image and/or artist
-this helps to promote the artist and make their image more recognisable - Where the album can be purchased
-it is important that the audience know where the album may be purchased
so that they are able to buy it for themselves - Reviews of the album
-good reviews make the audience more likely to want to purchase the album as it implies that the album is worth buying
- Lana Del Rey "Born to Die" analysis
- This magazine advertisement includes an image of the artist in the centre of the advert. She also takes up the majority of the image which draws the reader attention to the artist. The image is also the same as the one used on the album cover therefore creating a clear link between the advertisement and the product. By doing this it can also make the album easier to identify.
In addition the name of the artist is in large white text in the top centre of the advert. This stands out from the blue background whilst also keeping into the soft blue and white colour scheme. By doing this it attracts the reader to the name of the artist whilst at the same time looking very professional.This is also done for the name of the album as it stands out from her white shirt whilst keeping to the colour scheme as it is a light blue.
The advert also includes the release date of the album so that the reader knows when they are able to buy it. As well as this it state two of the already well known singles that are on the album in order to boost the albums popularity.
In the bottom left hand corner there is information of where the album can be purchased making it easier for the reader to get hold of the album quickly. In this case amazon.
- Ellie Goulding "Lights" analysis
hThis magazine advert includes a large image of the artist in the centre. By doing this the target audience knows exactly who the magazine advert is advertising. It is also very eye catching and the buyers eyes are drawn to the picture of the artist. Also the name of the artist is in bold and the bright yellow colour stands out from the dark background. This in turn draws the buyers attention to the name of the artist making her identifiable. The name of the album also uses this effect in order to achieve the same impact.
At the bottom of the advertisement there are reviews from magazines complimenting the album making the audience more likely to buy it. One of the magazines is 'the fly' which is a well established music magazine.
Florence + the Machine "Lungs" analysis
The name of the artist is at the top in the centre of the advertisement as well as being in a bright white colour which stands out from the dark green background. This instantly draws the readers attention to it so they know who the advertisement is for. This is also done for the name of the album and its realease date.
The tone and colours used on this magazine advertisement help to support the artists vintage style and music. The image also reflects this through the artists costume, hair and makeup. In addition the image relates to the album name as it includes a picture of lungs.Also at the bottom of the advert it includes a list of formats which the album is avaliable which are CD, Deluxe CD, Vinyl and Digital. This is effective as it emphasises how easy and user friendly the album is to get hold of.
