Music Video Treatment

Artist- Flume
Track- Lorde Tennis Court Remix
Director- Zoe Silverthorne
Genre- Dance

This music video will aim to portray the narrative of a couple who wants to get away from everyday life. As seen in the previous mood board the video will show the two in school appearing jaded and uninterested. These visuals will then be followed by contrasting shots of them escaping into isolated, countryside locations to represent the feeling of them being free and happy together. The settings used in the music video will include a classroom, the woods, a tennis court and fields.

  

Style- Because my music video is narrative based the costume will need to fit with the story line. During the moments when the couple are in class and the atmosphere has a more dull feel the actors should wear less colourful attire in order to reflect their dull and trapped mood. However during the moment creating a sense of freedom the couple will wear more colourful colours as well as more casual attire. Although the styling will still be stylish and edgy in order to fit the dance genre. However during the tennis court scene they will wear white and black colours.

Why choose this idea? 

This idea compliments the song as it include contrasting atmospheres of a more slowed feel with the more upbeat and exciting, free feel. The song starts with a slow beat and so the video will start in the classroom with the two protagonists sitting at the tables doing work. Once the vocals start the shot will then cut to an extreme close up of the female protagonist's lips singing to the song. She sings "Don't you think that it's boring how people talk" after this the shot will cut to a teacher teaching the class and then a shot of the two protagonists looking at each other looking bored and held back. Throughout the first verse of the track this theme continues however it includes cuts to shots of empty fields and forests in an attempt to echo the idea that they want to be free and feel trapped. Once the upbeat part of the song starts, after the lyrics "But I know they'll never know me (yeah)" the visual cuts to the couple enjoying themselves in these other locations. I think that this can be very effective as the narrative can be very ambiguous to the audience making it very intriguing and engaging. This is because it may mean that the couple are physically there however because of the cuts between the shots of the classroom it may also create the sense that they are visiting these places in their minds as part of a day dream.
In order to create a relationship between the visuals and the track, shots of the couple laughing and playing tennis on a tennis court will be used. This will happen during the lyrics "Lets go down to the tennis court and talk it up like yeah (yeah)" as well as throughout the upbeat instrumental parts of the song. By creating this relationship it gives more meaning to the lyrics of the song.

In addition to create a visually interesting piece candles will be used in the forest locations. These may in in jars, on the floor or hanging in the trees with ribbons. The candles can signify light and positiveness as well as the idea of a fantasy and dream. I also think that it would be effective to have the candles blown out in the final shot of the video. This can signify the end of the video as well as the end of the fantasy.

Method and Technique

Throughout the video many effects will be used in order to create a very visually interesting piece. The techniques in the video will include a mirrored effect, light effects and slow motion. These effects are all achievable on the software available called Premier. 

These effects will be used in the more upbeat parts of the song, during the protagonists time in the wood, field and tennis court locations. This is because the effects can help to reflect the idea of the protagonists being creative and free as well as the visuals corresponding to the more upbeat sections of the music.

                                    Setting mood board



Weather
For the video I am planning to have a different variety of forecasts in order to portray different moods throughout the video. Most of the video will take place on dry yet also sunny autumn days which can be seen in the setting mood board above.

                                       Date and time 
The time period for filming my music video will be in October 2014.