Target Audience

My target audience for my music video will be females from mid teens (15/16) to young adults (24/25). I have chosen this as this age range are typically know for listening to this genre of music and enjoy going clubbing and partying, where the song is also likely to be played. They are also a similar age to my main artist and so can create a relatable and intimate relationship between my artist and primary target audience.

Below is a mood board presenting the target audience's interests:

                                 Target audience brands: 

How my music video will appeal to the target audience: 

1. The artists from Glowgaze will be wearing very up to date and edgy style which is an interest of the target audience. 
2. The artists are both attractive. This will appeal to the predominantly female target audience as Molly will be an aspiration to be her and Freddie will create sexual appeal. 
3. In my audience research, my target audience talked about preferring narrative based music videos. My video is narrative based and is therefore more likely to appeal to them. I have also included some performance elements to the video such as lip syncing which will grab the attention of the target audience as it creates the idea that the artist is performing to them.
   - this performance idea will also appeal to them as the target audience enjoy going to concerts and seeing artists perform. The performance element recreates these experiences and so appeals to them.