Andrew Goodwin's Theory

1. Music videos tend to include a demonstration of the typical genre characteristics.
   For example rock music videos usually contain a stage performance of the song and a dance routine being common for a girl band such as Destiny's Child. 
   Music videos may also link to a film genre. An example of this is the rock genre who's music videos sometimes reflect the horror film genre.
2. There are many references to the notion of looking as well as the voyeuristic treatment of the female body.
   In music videos the notion of looking can be references by props as well as eye contact or seduction. Examples of these are mirrors or cameras. Voyeurism in music videos is commonly used to sell an artists work through sex appeal. 
3. There is a relationship between the lyrics and visuals. This can be done by either amplifying, contradicting or illustrating the lyrics through the images in the video. 
4. The record label the artist is assigned too often have many demands for the artist to fulfill in the video. They often do this in order to create an image for the artist through close up camera work and giving them a unique style which is seen across the majority of their work. 
5. There is often intertextual references which can be to films, TV programmes or other music videos.
   This may be seen in Ed Sheeran- All of the Stars which was done for the film The Fault in Our Stars

Miley Cyrus- Adore You 
In this music video voyeurism is present is two ways. The artist
is behaving in a seductive and sexual way as well as filming
herself with a camera. 

Nicki Minaj- Super Base
Nicki Minaj is known for her 'strange' yet
quirky style which has helped create an image
and publicity for her.