Digipak Analysis

Lana Del Rey- Born To Die

Front Cover

The front cover of the album is very simplistic. The medium close up of the artist allows her beauty to be displayed to the audience which can add visual appeal to the album. The audience can now focus on Lana's hair, makeup and clothing which creates a "look" for the artist, which in Lana's case is vintage. This in turn can appeal to her target audience who will recognise her by this image. 

The colours used on the cover are very soft which can reflect the softness and simplicity of her music along through her genres conventions. 

There are also advertising stickers on the front cover such as "deluxe edition"
and "winner brit awards 2012". These help to promote the artist and the album
as it highlights the talent of the artist through her awards making their audience
more likely to desire to buy the album. Also the text of "deluxe edition" suggest
that this CD is special and exclusive to the buyer and so they are more likely
to want to purchase it.

CD

The use of the image of roses on the CD can help to create an idea
in the buyer mind of what the theme of the album is about. Roses may symbolise the idea of love, beauty, passion, femininity, England and death. 

The simplicity of the white background can also symbolise the idea of innocence and youth.

The fact that Lana's name is not displayed on the disk itself may be due to the idea that she believes she is famous enough not to and can rely on her music to supply her identity. 

Track List

The same simple font is used on the back of the digipak for the track list as used on the front cover. This again helps to amplify Lana's simple yet fashionable style throughout. To accentuate this the background is very plain containing no image. 

However unlike the front cover the colours used are much bolder and brighter. The red colour can reflect the red roses on the CD which again reflect the theme of love, beauty and femininity. The boldness of the colour can also convey the powerful emotions that will be contained within the albums tracks. 

Next to the track names track numbers are used. This can help the buyer
by making the album easy to navigate and user friendly. The text also stands
out from the bold background which also helps with the buyer to clearly see
the track names.

The digipak links to the indie genre through its vintage feel. The soft faded colours of the front cover and Lana's style emphasise this.