Representation of Age

In music videos youth is often represented as care free with no obligations. The setting of the video usually portrays a "party" atmosphere. For example in Rita Ora- How We Do the characters are dressed up at a party dancing and their facial expressions show how they are having a good time with all their friends. They are also shown at parties in a variety of places suggesting that this is how they spend most of their time.

Although there are many music videos which convey a counter stereotype representation of the youth. A good example of this is Justin Bieber- Pray in which the artist is helping people in less fortunate countries. This represents the youth as caring about others and the world around them and that they spend their time helping others rather than going to parties and drinking. 

However the older ages in music videos are often represented as unhappy. In the music video Tom Jones- Tower of Song the artist alone throughout the entire video representing the elderly as lonely. This is emphasised through the lyrics "Well my friends are gone and my hair is grey" and "how lonely does it get?". At the beginning of the video the artist is looking out of the window and playing with his thumbs which may echo how the elderly have little to do and like to reflect back on their life from when they were younger. The simplicity of the video can also reflect the representation of the simple elderly behaviour.

"Well my friends are gone and my hair is grey. "

 "How lonely does it get?"